Wetherlys - Wetherlys is a well-established brand and is an acknowledged trendsetter in the design of innovative quality furniture and accessories.
The secret of success of Wetherlys has been a unique balance between a combination of imported and locally manufactured products with the emphasis on exclusivity. The exclusive nature of the product has been achieved through carefully selected imports as well as exclusive furniture ranges which are manufactured both through the Roodefurn Manufacturing operations as well as through the sourcing of exclusive products via selected local manufacturers. The business model provides the discerning customer with the opportunity of having goods manufactured to their own specification with a wide range of fabrics and finishes to choose from.
The ambience, look and feel of the Wetherlys decorating warehouse, is comparable to decorating standards at an international level. The merchandise offering has numerous new ranges and Wetherlys has identified the latest product lines. Wetherlys currently offers a variety of different items of merchandise. The Wetherlys past strategy of destination stores is still strong and viable. The identification of more centrally located, smaller stores in smaller centres offering clientele the same exposure to the decorating warehouse look and feel, has been successfully achieved.
Part of the Wetherlys management vision is to continue current projects abroad and to further grow its distribution clientele by promoting the Wetherlys brand through exclusive distribution agreements.
The Wetherlys buyers have extensively traveled to obtain new ideas, keeping the creative flair and ability to introduce new trends to South Africa earlier than in the past.
The latest Wetherlys buyer's guide, which was introduced in February 2007, has become well renowned and utilised by many decorators and home enthusiasts to decorate their homes. Wetherlys has reached new heights in its marketing presentation of product mix and product offerings to the public in its niche market by utilizing various catalogues showcasing our exciting product ranges. With the opportunity of launching a new look and various ranges, a highly competitive loyalty card was launched within our extensive decorating clientele which has been well received by the decorating fraternity. This will remain a focus of management to continuously build a reliable and interactive relationship with our decorators.
Management is confident that further expansion in selected prime areas in South Africa will contribute to greater market share for 2008.